So there are two different sender ID maximum lengths, depending on whether you are using letters or numbers. If the sender ID is set as a numeric value, allowing the recipient to reply, then the maximum permitted number of digits is 15. If the SMS sender ID is alphanumeric, the maximum number of characters permitted is 11. What is the maximum length for an SMS sender ID? The SMS Sender ID for this text is Hermes It’s also known as the originator or sometimes the sent address. The SMS sender ID is simply who a text message is from. The SMS sender ID is the text display name that you see at the top of your phone’s screen and is used to identify who sent the message. Let’s start with the basics… What is an SMS sender ID? This short guide answers all the main questions that you may have have along with examples of what can and can’t be done with it. These are sent at various times throughout the day.Īn SMS two way conversation with a customer that is followed by a phone call from customer support.We receive more questions about the SMS sender ID than anything else. Transactional messages for items customers have ordered. a one day sale) where messages are sent to a large number of customers in a short period of time. They are designated for A2P messages and hence are less likely to be rejected or filtered by carriers.īecause of their low throughput, toll free numbers work best in person-to-person communication with both the sender and the recipient having a conversation via text.Ī marketing campaign for a timed promotion (for e.g. They are budget friendly and available at a lower cost than short codes. However, once the short code is approved, the messages you send are subject to less scrutiny. Short codes cost more than long code, have a vetting process, and the approval time is also longer. Throughput varies from carrier to carrier.Ĭompletion of TFN Verified Sender Request Have the highest throughput and hence offer speed and scalability. Here is a comparison of the features for the various SMS Sender Types.Īrea specific numbers for local presence in US/Canada A toll free number begins with one of the following area codes: 800, 888, 877, 866, 855, 844, or 833. Customers who contact you on this telephone number do not incur any charges for voice calls or SMS messages. A toll free number is a great option if you want to use one number for both SMS messages and phone calls. Toll Free numberĪ toll free telephone number, is a telephone number that is billed for all arriving calls. You can use various area specific codes to indicate a local presence to customers. Long Codes (10DLC)Ī 10-digit long code (10DLC) phone number facilitates A2P (Application to Person) messaging and is used by businesses for marketing purposes. A vanity code that resonates with your brand can make it easier for customers to identify it. You can also opt for a vanity short code, which is a short code number of your choice. Short codes are registered with wireless carriers and as such you can migrate your SMS service without changing the mobile number and avoid confusion among customers. Short codes can become a part of your brand and with increased brand recognition, customers are less likely to opt-out unintentionally. Short codes are 5-6 digit numbers that are used to send and receive messages. Required throughput (messages sent per second).When selecting an SMS sender type, you must consider the following factors: The type of sender ID you choose depends on your business requirements. To send an SMS message you require an SMS sender ID which could be a short code, a long code, or a toll free number.
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